Turn Signups into Active Users

Get Superdense

npm i -g @nimrobo/superdense

How to start

Make a folder, start your agent in it, and say: "/outcome-setup set up a Turn Signups into Active Users outcome pack for my product."

One-time setup

Connectors

Analytics — pick one: PostHog, Mixpanel, Amplitude, GA4
Messaging — optional, for re-activation lever: Resend, Mailchimp, ConvertKit, Customer.io, or in-app messaging tool

Before your first run

☐Install your analytics tool and confirm it is receiving events from your product.
☐Define your aha moment — the action that correlates with retention for your product (e.g. 'project_created', 'first_export', 'invite_sent'). If you're not sure, pick the one that feels most like 'it worked' for a new user.
☐Instrument that event and verify it fires correctly in your analytics dashboard.
☐Build a funnel from signup to aha moment and record the current baseline drop-off % at each step.
☐Connect your messaging tool with access to your signed-up user list (needed only for the re-activation lever).

goal.md

North star: % of signups who reach the aha moment within a defined window (7 days is a common starting point — adjust based on your product's typical time-to-value).
Primary metric: aha-moment completion rate, measured in your analytics tool.
Guardrails to consider: distinguish genuine aha-moment completions from accidental or trivial ones. What counts as 'genuine' depends on your product — define it before you start measuring.

run.md lever map

steps-to-first-value: audit and reduce every step between signup and the aha moment; diagnostics include funnel drop-off per step. Start here — it's the most universal lever.
in-product guidance: improve empty states, tooltips, checklists, or first-run flows to guide users toward the aha moment without friction; diagnostics include completion rate of guided steps and aha-moment rate for users who saw guidance vs. those who didn't.
value before commitment: consider moving a result or win earlier in the flow, before asking for setup, permissions, or payment; diagnostics include conversion rate at the highest-friction step.
re-activation nudge: reach out to users who signed up but stalled before the aha moment, referencing where they stopped; diagnostics include re-activation rate. Timing and channel (email, in-app, SMS) depend on what you have set up.

gate.md

Requires aha moment defined and tracked in analytics tool, funnel baseline recorded before any changes, at least one lever pulled with the specific change noted, and measurement window started. Warning if baseline sample is small — note the signup count so you can judge confidence.